You've taken all the time and trouble to carefully craft a project description and supporting images, videos and documentation. Now it's time to get all that great information to the public who can fund your project. CrowdfundingDream.com is a great platform to help you showcase your project and raise the funds you need to bring it to pass, but it's not magic. Just because you put a project up and get it accepted doesn't necessarily mean it will get funded. In fact only an average of about 50% of projects listed in all crowd funding sites ever get funded. We want to help you get your project funded, and that's what this section is all about.
How to Promote Your Project
There are many ways to promote your project, and we present the most effective methods below. Follow these instructions and you'll have a better chance of succeeding.
1) Start with your own network of family, friends and acquaintances.
2) Follow up on any leads people give you or suggest to you.
3) Use your social media accounts like Facebook, Twitter, LinkedIn, Manta, StumbleUpon, etc. to spread the word.
4) Use video marketing to increase awareness of your project
5) Use any and all other marketing methods you can to get the word out so as many people as possible can see your offer and be able to participate in it.
6) Focus on the rewards. Make sure you offer compelling rewards for contributions to your project. Even if people don't care about your project, if they want the rewards you offer, they'll contribute anyway. Focus your marketing efforts on promoting the rewards. Just remember people care more about what they are getting out of something rather than the success of the project itself.
Those are the basic promotions tips, but now lets discuss a few things to keep in mind as you market using these methods.
How to Target the Right People
Your project may be one that has universal appeal, but in most cases, not everyone is going to be interested in your project. For example, if your project is about doing a documentary in Africa, not everyone is interested in the African jungle and wildlife. Your task is to discover exactly who would be interested in what your project offers and to spend your time and energy reaching just those people. This is called "target marketing" and it's the only way to hone in on people who are willing to fund whatever it is you want to do.
Online marketing all boils down to executing an effective strategy to reach as many people who are specifically interested in your offer as possible at the lowest cost, in the shortest amount of time. We can help you determine who your target market is and how to reach them. If you have trouble in this area let us know and we can discuss your project and your goals in details and formulate an effective plan to define and reach your target market.
Allocate Around 10% of What You Plan To Earn to Promote Your Project
Consider the following question when planning your marketing strategy.
How Much Money do you Need to Raise and What is the Long-Term Value of Your Project?
Sometimes people just think of the money they need to raise and forget how much their project will actually produce for them once completed. You need to think about the whole picture, not just the initial funding.
Let's say you need $10,000 to publish a video DVD. With that money, you'll be able to produce 2000 DVD's. How much money will you earn if you sell those 2000 DVD's? At $16 each, you stand to bring in $32,000. Subtract your cost of $10,000 and you have 22,000 gross profit. Your earnings don't end there because you can now produce a larger number of DVD's as needed and multiply your profits exponentially as long as you have a market to sell to.
Here's the question you now have to ask yourself, "How much am I willing to spend to raise the $10,000 needed to produce those DVD's and earn that $22,000? Remember you can earn even more than that if you continue to produce and sell more DVD's since you have the master.
We suggest that you allocate at least 10% of what you plan to earn through your marketing efforts. In this case, we'd suggest you spend 10% of $22,000 which is $2.200. Use that money to raise the initial $10,000 and to build an initial customer base. Having an initial customer base of several hundred people or so gives you a tremendous advantage and head-start in marketing those 2000 DVD's you are about to produce. Having a customer base like that will help ensure you sell all your DVD's and even more after your initial supply runs out.
If you are raising 5,000, then we suggest you allocate $500 to market your project. If you're raising 2500, then invest $250 to $350 to market your project. Quite frankly, a budget of $250 isn't going to get you a great amount of exposure in this day and age, so no matter what amount you are trying to raise, we suggest you don't spend less than $250 to $350 to raise awareness of your project to your target market.